Welcome to Southern Brooks Archaeology & Local History
Our interest is to explore the archaeology and local history of the Southern Brooks
area of South Gloucestershire.
This area includes Filton, Patchway Stoke Gifford, Harry Stoke,
Little Stoke, and Bradley Stoke.
Next Meetings Thursday 6th July at 7.30 p.m.
At Patchway Town Council Offices, Callicroft House, Rodway Road, Patchway.
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Build a Marketing Engine That Compounds Results
Turn scattered tactics into a cohesive system that attracts, converts, and retains customers.
Start With Clarity
Great marketing begins with a precise definition of who you serve and why you matter. Map your value proposition to specific moments in your customer’s journey—problem recognition, active consideration, and decision. When positioning, focus on outcomes and jobs to be done, not just product features. Clear, audience-first messaging makes every channel more effective.
Design a Full-Funnel Plan
Balance demand creation and demand capture. Pair awareness channels with high intent surfaces like search and product pages, then connect everything with lifecycle touchpoints—email, SMS, and onsite personalization. Treat creative as a performance lever: concept, hook, proof, and offer should be testable components, not one static asset.
Measure What Matters
Define north-star metrics and guardrails before launching campaigns. Use cohort views to separate creative fatigue from seasonality, and track incrementality with geo or audience splits when possible. Align channel KPIs to business outcomes: CAC, payback, LTV:CAC, and contribution margin. Reporting should tell a story and inform the next test.
Iterate Relentlessly
Adopt a weekly rhythm: new creative in, losers out, budgets reallocated, landing pages tweaked. Build a backlog of hypotheses and score them by expected impact and effort. Small, compounding lifts across click-through, conversion rate, and average order value unlock outsized gains over time.
From time to time we hold a practical survey day.
Please contact Paul Driscoll, Community Archaeology Officer
Phone: 01454 862175 Mobile: 07824307895
email archaeology.servicesatsouthglos.gov.uk [replace at with @]
The link on the left to the History of Stoke Gifford will give you
an extensive collection of histories created by local historians
comprising many historical documents and details of the excavations
that have taken place in the area. The history is available on a
DVD, Contact our secretary for details.
If you have any photos or documents you could contribute they would
be most welcome.
Interested? Call our secretary Lucy Hamid for more details
Lucy Hamid
Town Clerk
Patchway Town Council
Callicroft House, Rodway Road, Patchway, Bristol BS34 5DQ
Tel: 01454 868 530
Fax: 01454 868 534