Southern Brooks Archaeology

Start With Clarity

Great marketing begins with a precise definition of who you serve and why you matter. Map your value proposition to specific moments in your customer’s journey—problem recognition, active consideration, and decision. When positioning, focus on outcomes and jobs to be done, not just product features. Clear, audience-first messaging makes every channel more effective.

Design a Full-Funnel Plan

Balance demand creation and demand capture. Pair awareness channels with high intent surfaces like search and product pages, then connect everything with lifecycle touchpoints—email, SMS, and onsite personalization. Treat creative as a performance lever: concept, hook, proof, and offer should be testable components, not one static asset.

Measure What Matters

Define north-star metrics and guardrails before launching campaigns. Use cohort views to separate creative fatigue from seasonality, and track incrementality with geo or audience splits when possible. Align channel KPIs to business outcomes: CAC, payback, LTV:CAC, and contribution margin. Reporting should tell a story and inform the next test.

Iterate Relentlessly

Adopt a weekly rhythm: new creative in, losers out, budgets reallocated, landing pages tweaked. Build a backlog of hypotheses and score them by expected impact and effort. Small, compounding lifts across click-through, conversion rate, and average order value unlock outsized gains over time.